How to Double Your Current Marketing Results for Half of What You’re Presently Investing

If you are a typical business owner, manager or sales person, you are most likely spending a lot more money on gaining new customers than you need to – money you don’t have to spend – money that could be used to grow your business even faster – or money that could go straight to the bottom line of your balance sheet, and into your personal checking account to be used as you wish.

But it doesn’t have to be that way. There are better, more effective marketing methods than what most people are using. Here’s a simple little test that can give you an idea of how you’re doing. Ask yourself the following questions:

What marketing methods are you currently using to acquire new clients?
How do they differ from what you used when you first started in business?
How do they differ from what was used by people in your business or profession 20 years ago?
Do your advertising or direct mail campaigns produce a sizable profit for you every time you run them?
Do you have an ongoing marketing system in place that produces consistent, measurable and predictable results, month after month after month?
What kind of response rates are you getting from your marketing efforts?
Are you satisfied with those response rates?

The fact is, most business owners and salespeople are still attempting to market their products and services the same way they’ve always done, and that every other business like theirs is currently doing.

Remember the definition of “Insanity?”

“Doing the same thing over and over and expecting a different result.”

Well, that’s exactly the way most business owners operate their businesses today. They continue doing the same things the same way they’ve always done them, and somehow expecting their business to be better.

Now, here’s an interesting corollary: If you do what everyone else in your marketplace is doing, what makes you think for a minute, that you can get any better results than they’re getting?

You can’t. It’s impossible.

Most business owners in nearly every industry or profession operate from a myopic point of view – they only see things a certain way. They reason, “We use sound marketing principles. If we built our business to the size it is today using these principles, why should we change? After all, they’ve been proven to work.”

Maybe so. But at what cost?

If you really want your business to be successful, you must step out of the box, and look at the way other businesses in other industries market themselves and operate their enterprises. By adopting certain strategies – then adapting them to your business, you can take your business light years ahead of your competition, and literally, leave them in the dust.

The Best Marketer Wins Every Time!

It really doesn’t matter how good the products or services you sell are, or how low your prices are. The image and reputation of you’re your suppliers or manufacturers don’t really amount to much when you get right down to it, either. And location? That really doesn’t matter that much, either. You don’t have to be located in a highly visible, high traffic area to be successful.

What really matters – what really counts – what really makes the difference, is how you market your business. That’s it.  How you let others know the benefits and advantages they’ll gain from doing business with you, as well as what they’ll lose if they don’t do business with you.

The plain and simple fact is, MARKETING IS THE MOST IMPORTANT ACTIVITY in your business, by far. Everything else in your business can be the greatest. You can have great products, the lowest prices, a wonderful reputation, good name recognition, the best customer service – but if you don’t have anyone to sell to, what good are these things?

On the other hand, even if you don’t rate number one in all those categories, if you have a steady stream of qualified prospects seeking you out, wanting to know more about how you operate, and nearly standing in line to do business with you, it’s nearly impossible for you to fail.

If you were to list everything you could think of that could contribute to the success of your business, then rank them in order of importance, the number one item on your list would have to be…

How To Cost-Effectively Get A Consistent And Never-Ending Stream Of Qualified Prospects Wanting To Do Business With You On

Your Terms, Then Keeping Them For As Long As They

Need The Products Or Services You Offer.

Let’s take a closer look at that statement, because it’s very powerful.

Question: Who do you want to do business with?

Answer: Qualified prospects, of course. You don’t want to waste your time with a prospect you can’t sell to. You’re not in this business for the practice. Your time is valuable. So, attracting and dealing with qualified prospects only, will increase your efficiency and profitability.

Next, you must get a consistent and never-ending stream of these prospects. For sure, you don’t want your source to dry up. You want to be able to turn on your system any time you need additional business, and then turn it off (or turn it down) when you get too busy.

But merely attracting a bunch of prospects isn’t enough. You’ve got to do it cost-effectively. If you spend more in acquisition costs than you’ll make in profits or commissions, you end up with a losing proposition.

“On your terms.” Here’s a unique concept. Too many business owners and salespeople bend over backwards trying to be all things to all people. They figure that if a person can fog a mirror, and have the money to pay for the product or service they’re selling, that that person is worth having as a customer. But that’s not always true. Not by a long shot.

There’s a big difference between being “eligible” and being “desirable.” Just because a prospect can qualify (eligible) – or have the ability to pay, doesn’t mean that they will make desirable customers. Some people can be more trouble than they’re worth, and can cause frustration, stress and discord among you and your staff. You want clients who work within the parameters you set – not what they were used to (and may demand from you) with some other business owner, salesperson or company.

Finally, you want to be able to hang on to these customers for as long as they need the products or services you sell. People’s lives change. Sometimes their need for certain types of products increase, and at other times, the changes in their lives eliminate the need for certain products. But as long as they have a particular need, you want to keep them doing business with you, and not seeking out one of your competitors.

I’m sure you’ll admit, it’s a big order to be able to do everything we’ve just described. Once you accept that, the question arises, “How does one go about accomplishing all those things?”

Well, one of the big things we hear so much about today is the concept of “Branding.” That is, establishing your business or your name as a recognizable brand so when people think of the products or services you sell, they automatically think of you.

Sounds good, doesn’t it? But “sounds good” doesn’t pay the bills. You need more.

As a small business person with a limited amount of money to spend, and an urgent need for business and the profits it can bring you, you can’t afford to take on the task of branding like the corporate giants do.

Instead, you need hot, qualified prospects who seek you out wanting to know more about the benefits and advantages of doing business with you – and you need them now!

The information you are now in possession of will show you exactly, step by step, how to get those prospects. It outlines the most powerful lead generation system in use in any industry today.

Once you put this system in place in your business, you will attract more highly qualified prospects than any system you have ever used before. And the best part is that it will cost you pennies compared to what you are currently paying for your marketing efforts.

So, if you’re ready to begin turning your business or career into a powerful “customer magnet,” call me and let’s get started!